How NYFW Inspires Elevated Brand Experiences

January in New York City is bustling in preparation for NYFW season, and we love it! We have been noticing a shift in recent years with more events - and it is one we really love. Fashion feels more thoughtful right now. There is more care, more intention, and more attention to how people actually experience these moments, not just how they look.

At Primp Events, we often take part in the moments that surround Fashion Week - the brand activations, pop-ups, corporate gatherings, and creative events that happen right before, during, and just after NYFW. Fashion Week has a way of inspiring companies and brands across industries to show up differently, and we love supporting those experiences when teams want to create something thoughtful, elevated, and guest-centered like Hair Styling Events, Manicure Events, Makeup Services and a very popular service these days - arm and hand massage services.

From our perspective, this focus on experience makes complete sense. Fashion Week is exciting, but it is also fast and demanding. Creating moments of care within that energy can completely change how an event is remembered. Sometimes it is not the biggest production that leaves an impression, but the way a space makes people feel.

For us, that is what modern luxury looks like - more intention and a better experience. And we are grateful to partner with brands who care about that too. If you are interested in collaborating for a Premium Spa Event, please reach out to us at Info@PrimpEvents.com or call us directly at (212) 217-6038.

TOP CORPORATE HOLIDAY PARTY TRENDS in NYC for 2025

The holiday season in New York is always so lively and exciting! Offices start celebrating, planners look for fresh ideas, and everyone wants an event that feels meaningful. This year, the biggest trend we are seeing is simple: experiences that help people relax, connect, and genuinely enjoy being together. And wellness is leading the way.


More companies are choosing to bring on-site beauty and spa services into their holiday plans: quick manicures, on-site facials, chair massages, and our very popular service of ours this year - hand and arm massages. At Primp Events, we see how these small touches change everything. A manicure station becomes a gathering spot for coworkers to chat and laugh. A ten-minute chair massage gives someone the first real pause they have had all week. A facial to make your skin feel clean and fresh. And lastly, a hand and arm massage to relax our overworked hands and fingers from typing so much. 

The trend is clear: holiday events are becoming more experiential, more personal, and more thoughtful. A mobile spa setup fits right into that. It feels luxurious without being over the top, and guests always remember how it made them feel.

Whether your event is in a Midtown office, a SoHo loft, or a cozy private space, these wellness experiences add something special without complicating the night. If you want your holiday celebration to feel modern and memorable, a touch of pampering is the easiest way to get there. Primp Events are here when you are ready to create something beautiful for your team.

BOO-TIFUL HALLOWEEN

Halloween is always one of our favorite times of year - it brings out something special in everyone (and it happens to be my daughter’s birthday! 🥳). It’s fun, a little chaotic, and full of creativity! One of our standout celebrations was at the SDA office, where we helped transform 75 guests with colorful wigs, creative hairstyles, glitzy makeup, and cute costumes for an unforgettable night of fun!

We set up several beauty stations for makeup and hair styling right in their workspace, and the room filled up fast! Wigs in every color you can imagine: pink, orange, blue. People walked around with costume pieces in hand, deciding between spooky or sparkly. Someone came as a tiger and asked for just the right stripes; another wanted rhinestones around the eyes to match a silver wig. 

That is what I love about events like this - it is not just about the makeup or the hair, it is about the feeling people leave with. You could see it in the smiles, in the way people looked at themselves in the mirror and then at each other. Everyone left a little happier, a little more confident, and definitely Halloween-ready. 

Big thank you to SDA for having us and for making the day such a fun one to be part of. You really did Halloween right. 🖤🎃

AN OUTDOOR SPA EXPERIENCE WITH PRIMP EVENTS

A few years ago, we received a phone call that would shape the future of Primp Events - a request to create a Corporate Wellness Event in Central Park, complete with hair styling and chair massage stations.

We set up five spa stations right in the center of the park. As employees relaxed with scalp massages and hair styling services, they watched tourists stroll by - and a few adorable dogs too. The sun was shining, everyone was chatting and smiling, and we realized something special: outdoor wellness is a great thing.

That day marked the beginning of our journey with outdoor spa events for us to offer our clients - and we have been bringing calm, beauty, and care to open-air settings ever since.

What Works for Outdoor Spa Events

Over the years, we have discovered what makes outdoor experiences unforgettable: keep it simple, stay flexible, and focus on how people feel when they leave.

  • With our Birkenstock event, we designed multiple foot and leg massage stations next to each other that had guests saying, “I could stay here all day.” Easy smiles and great conversations followed naturally.

  • At Riverton Apartments Family Day, our 10-minute chair massages became the day’s favorite “pause button,” giving families a few moments of peace amid the fun.

  • Sally Beauty, we focused on hair styling services with Sally Beauty Products for anyone that walked by.

  • For a luxury apartment community community, we created mobile facial, manicure, pedicure, and hair styling stations on their outdoor terrace so residents could drop in and indulge on a sunny Sunday morning.

Different settings, same outcome: effortless hospitality that people remember long after the event ends.

How We Make It Happen

We have refined the art of hosting spa-style experiences anywhere—parks, courtyards, rooftops, or even bustling city plazas.

Our team handles everything: flow, furniture, equipment, displays, products, tools and setup. Whether you want five-minute hand or arm massages that fit into a busy schedule or ten-minute sessions that help guests truly reset, we will design an experience that works for your space and audience.

At Primp Events, we believe small moments create lasting impressions. Guests may arrive a little stressed, but they will always leave a little lighter, calmer, and happier - that is the true measure of a successful event to us.

Ready to Host Your Own Outdoor Spa Event?

Let’s bring a touch of calm and connection to your next gathering - whether it is in the middle of a bustling plaza, tucked into a leafy garden, or right under the open sky of Central Park. We re ready when you are. Contact Anna@PrimpEvents.com or call (212)217-6038 to start planning your outdoor spa experience.

BACHELORETTE SPA EVENTS

There are a lot of things that go into making an event special. Could be the people, could be the place, or the purpose, or, of course, Primp Event’s amazing mobile services. And then sometimes they all come together for a truly special time. We were recently hired for a Spa Themed Bachelorette Party at the Chelsea Hotel. I had never been there, and oh my goodness, I felt like I was stepping back in time and into the future all at once. The architecture is amazing, with a grand staircase behind the front desk that leads to every floor. Our event was on the 10th floor in a 2-bedroom pre-war suite that felt more like a home with every possible convenience, like a full kitchen, dining room table overlooking a large living room with an enormous sofa to comfortably fit ten guests, with a television and record player.

The party was hosted by two sisters for their younger sister. Which coming from a family of sisters, I loved. Together we planned to have Chair Massages, Manicures and Arm Massages. Also each guest got a personalized goodie bag with things like slippers and spa products. We set up the room so everything looked beautiful. There were 20 guests and you could watch whatever stress they had leave their faces as they walked in, and see how excited they were for the afternoon ahead. And what an afternoon it was. An amazing, intimate, beautiful day with great friends and family coming together to celebrate someone they love.


The day brought back memories of that time for me 20 some odd years ago. I left there with feeling so good, and I did not even get any services! You really felt the love in the room for the bride, surrounded by loved ones, at such an amazing moment in her life. Cheers!

SPA SERVICES ARE A GREAT WAY TO THANK OUR DOCTORS & NURSES

We get a special smile on our faces when we get calls for our mobile spa services for doctors, nurses, and staff events! Healthcare heroes spend their days (and nights!) caring for others, and we love helping repay the favor. Primp Events provides mobile spa services for Nurses and Doctors Appreciation Week that deliver wellness, relaxation, and gratitude straight to the break room, conference room, or anywhere your team gathers.

Whether it is after a long shift or during a well-earned lunch break, our pampering services help healthcare workers unwind and feel truly valued. From rejuvenating ten-minute chair massages and stress-relieving hand and foot treatments to refreshing facials and polished manicures, every service is designed to restore the mind and body.

Why spa services for your appreciation events?
Because nurses and doctors give their all—emotionally, mentally, and physically. Offering mobile spa services is more than a thank-you gift—it is a chance to prioritize their well-being and show meaningful support.

Popular services for medical staff appreciation include:
• Chair Massages for the neck, back, and shoulder area.
• Hand & Arm Massages - relieves tension up the arm and hand.
• Mini Facials for a quick refresh
• On-site Manicures & Nail Care
• Aromatherapy Stations to de-stress and recharge

At Primp Events, we make it easy. We have done many events at medical facilities and know how to make sure everything runs smoothly. Our experienced staff comes to you with all the supplies needed to give your team the pampering they deserve and need! 

Give us a call at (212) 842-1657 or Email Anna@PrimpEvents.com and give your wellness team a little wellness of their own.